This past Thursday (27/11), we had the honor to attend the first edition of the Franco-Brazilian Franchising Seminar, organized by the French-Brazilian Chamber of Commerce - CCIFB of São Paulo (CCIFB-SP) in partnership with the Brazilian Franchising Association (ABF).
The event strengthened the connection between the French and Brazilian markets by hosting high-level panels that discussed the challenges and opportunities of franchises in both countries.
Event highlights:
- Panel 1: French franchises in Brazil — Companies such as L'Occitane au Brésil, our client 5àsec, and Jadlog Logística shared their insights and strategies for successful expansion in Brazil.
- Panel 2: Brazilian franchises in France — Innovative brands like OAKBERRY, Dengo Chocolates, and Corpo Bueno demonstrated how they are bringing the best of Brazil to the French market with authenticity and ambition.
Congratulations to CCIFB-SP, ABF, and all the speakers for an informative and inspiring event!
